International Marketing at the Greater Toronto Marketing Alliance
Chair of the Intelligent Community Forum in NYC
of the ICF 1999 Intelligent City Visionary of the Year Award
Why is Broadband
Simply put broadband is an opportunity to change everything!
I have been an active member of the International Smart Community
movement since 1985 and have seen first hand the process that is required
to convert normal communities into a Smart Communities.
It is a common misconception that once the pipes are in the ground,
and the fibre is lit, the job is done. In truth this is only the beginning.
The Intelligent Community Forum has identified 10 separate infrastructure
layers required in order for a Smart Community to take full advantage
of its high-speed connectivity. Next to the physical connectivity
layer, the most important of these layers may be the Leadership Layer.
In Canada the greatest risk we face is that of complacency. We are
world leaders in broadband deployment, Toronto being one of the most
connected cities in the world. However we must now continue our efforts
to provide all of our businesses and communities with the best connectivity
possible. As well we need to turn our energies to finding ways of
using this infrastructure to transform our institutions, our businesses
and our governments, so that Canada remains both prosperous and influential
on the world stage.
By taking action now, we will ensure that today's opportunity to lead
does not become tomorrow's struggle to keep up.