TELUS Communications Inc.
All-Inclusive Call for Canadians to Join the Internet Evolution
It was management guru
Peter Drucker who said, "If you want to succeed in business, be bold,
be different, and be daring." These qualities are particularly applicable
to the Internet's vast potential - which we are only just beginning
to tap. The current applications represent a fraction of the tremendous
advances that will be made in all sectors of Canadian society through
the growth of the Internet. It is fair to compare this century's exploration
of the Internet to the search by 15th century explorers for the New
The Internet is playing a key role in Canada's evolution from a 20th
century, manufacturing-dominated economy to a knowledge-based economy.
In the manufacturing economy, key ingredients were raw material, energy,
and transportation: a large capital investment was required to be
able to play a part in this economy. The key ingredients of the new
economy, however, are human knowledge, automation, and telecommunication:
with only limited capital, it is possible to participate fully in
In today's global, service-driven economy, collaboration between all
participants - those who represent consumers and influence telecommunications
policy … those who thrive at the edges of innovation and deliver the
promise of service … and those who receive the benefits - is essential
to unleash the remarkable power of the Internet and ensure a prosperous
future for all Canadians.