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Dr. Colla J. MacDonald


Dr. Colla J. MacDonald
Professor
Faculty of Education, University of Ottawa


Enhancing the quality of eLearning courses offered by Universities will require the development of an eLearning culture that systematically integrates technology into the learning process. This integration should be characterized by the collaboration of delivery partners, including technical support and administrative staff, instructional design and facilitation teams, content experts, and decision makers who determine resource allocation. To date, the creation of online courses has been led by determined professors willing to take risks and able to marshal resources.

Designing and delivering quality eLearning comes at a cost: significant investments of time and energy. This investment should be acknowledged and supported by university administration. Quality eLearning also requires enormous amounts of up front design time, which can be enhanced by the guidance of a learning model. For example, the Demand-Driven Learning Model (DDLM, MacDonald, Stodel, Farres, Breithaupt, & Gabriel, 2001) guides both the design and evaluation of an eLearning experience, by illustrating the dynamic intersections between five dimensions of quality as well as between theory and best practices.

My vision for the future of eLearning involves participation from administrative and eLearning support staff and university leaders to: wrestle with how to create an eLearning culture within the university, ensure an integrated network of delivery partners, and provide incentives for professors to become enthusiastic about designing and delivering quality eLearning courses and programs. Only then will we begin to meet the unique needs and demands of a growing number of adult learners.


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