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Doug Griffin, Ph.D.


Doug Griffin, Ph.D.
President
Sterling Resources International


Effective e-learning solutions engage the intelligence of the learner. Learners bring knowledge and experience to a task. We must not treat people as if they were flesh-and-bone data warehouses. That is not a trivial statement: it took some folks years to realize that documents piled into a website do not constitute online learning.

Contrary to popular belief, work is not a four-letter word for most people. Most of us want our work to be excellent. It is by working with the motivation and the abilities of learners that we best achieve our performance objectives. We need to present information in a global and meaningful context. We need to make sure learners know when decisions are required, what the consequences of each decision will be, and how to apply each decision.

We must stop wasting money and time delivering training on "data" that is forgotten or obsolete before it is applied. Complete and exact information must be delivered and applied while tasks are being carried out, when the need and the motivation are highest.

The potential savings and payoffs of effective e-learning are massive in terms of reduced training and better work.


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