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Brad McPhee

Brad McPhee
VP Customer Solutions
Recombo Inc.


We are at the brink of the Information Age and there are remarkable and dramatic changes ahead for us. Just as in the Industrial Revolution there were whole new fields such as “management” that were created and flourished because the complexity and size of operations within companies grew at an exponential rate, the same will be true for the Information Age.

I believe that the concept of formal education being separate from working will disappear in the 21st Century and brand new jobs like taxonomists (virtual librarians) will become extremely important in the Information Age as information flows around the world similar to how mechanization swept through the world to create “the industrialized nations”. In order for information to flow it needs to be labeled, assembled, packaged and delivered online and real-time and Canada has demonstrated expertise in both electronic data and content. In addition, whole new concepts like individuals expertise being shared between companies will become common place as more than 80% of the labour market becomes freelance based on projects and results to be achieved rather than organized around companies and employment as we still are to a great extent today. What this means is that we will need to learn and re-learn constantly in order to be able to complete tasks as new and more information becomes available at the time we need to use it because computers understand us better from studying user profiles of who we are and what we are working on. The Information Age will mean more understanding but less privacy for individuals.


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